first analysis free, no account
the line where your reader stopped reading
Paste your page. A panel of readers goes through it line by line and tells you where it lost them.
no wordplay near a verdict. no adjectives about the writer.
- 01Ship pages your team actually believes in.
- 02Built for marketers who need results, fast.
- 03Join thousands of teams already growing with us.
- 04Get 10x more conversions without touching your funnel.
attention curve
The panel is reading line by line. Nothing to configure.
3 steps, under 2 minutes
No account before the first read. No plan to choose. One panel, one verdict, one fix.
- 01
paste
Paste your copy or a url. No settings to choose, no audience to configure first.
- 02
read it
The panel reads it line by line and reports live: how many readers are still reading.
- 03
drop line and rewrite
One line is named, with the reason it lost readers, and one rewrite of that line.
7 words, used the same way every time
Hook has one vocabulary for its findings. No reports, no scores, no feedback.
Attention curve
How many readers were still reading at each line. It is the object every autopsy is built around.
Panel
The group of synthetic readers assembled to read your copy, built from your audience.
Reader
One member of the panel. Each one decides, line by line, whether to keep reading.
Drop line
The line where the panel stopped reading. Named by number, never by adjective.
Verdict
The one-sentence statement of why readers stopped, not a judgement of the writer.
Rewrite
The single replacement line Hook proposes for the drop line. One line, not a list.
Audience
A saved buyer profile Hook infers from your page, reused to build the next panel.
sample autopsy — not a real result
what the full autopsy holds
The copy below is a hypothetical page pasted for illustration, read by a panel of 5 readers.
- 01Ship pages your team actually believes in.
- 02Built for marketers who need results, fast.
- 03Join thousands of teams already growing with us.
- 04Get 10x more conversions without touching your funnel.
reader quotes
line 3 — “I stopped believing this after "thousands of teams." No one is named.”
line 4 — “10x is not something I can check, so I stopped reading.”
line 4 — “I do not know what "more conversions" means for my funnel, so I left.”
attention curve
2 of 5 readers finished this page.
rewrite — line 4
The rewrite for line 4 is hidden in this sample until the monthly plan is active.
One replacement line for line 4. Unlocks with the monthly plan.
sample autopsies — not real results
Hook publishes named autopsies of real pages
A growing, indexed library of named, factual drop-off autopsies. Any page owner can have theirs removed on request. Shown here: three illustrative examples.
a 2-founder SaaS homepage
drop line: line 3
the pricing teaser promises a discount the reader cannot see the terms of.
a cold outreach email
drop line: line 2
the subject line claim is repeated instead of proven in the first line.
a subscription pricing page
drop line: line 5
the plan comparison names a feature before it names who needs it.
for people who write in order to sell
You write the page yourself, you iterate several times a month, and you can name the buyer you are targeting.
- Solo SaaS founders writing their own pages
- Indie makers shipping several pages a month
- One-person growth and marketing teams
- Freelance copywriters defending choices to a client
1 plan
Billed through Stripe hosted checkout. Over-quota analyses wait for the next cycle; there is no overage charge.
- 30 analyses per month
- First analysis free, no account required
- Saved audiences and drop-off history per page
- Re-reads to check a rewrite actually held
Cancelling keeps every past autopsy readable. No win-back sequence, no confirmation beyond one plain screen.